New Release! LinkedIn, Brian Solis & Gapingvoid give you the tools you need to disrupt marketing
LinkedIn engaged Brian Solis + Gapingvoid Culture Design Group to create content for helping their business audiences gain valuable attention online, which is harder to do than ever before.
Thus was born our newest eBook, Once Upon a Digital Time, the art of telling stories to capture attention in crowded digital environments. This eBook is Part II in our work with LinkedIn. The first eBook, Attention is Currency, went on to win the National 2016 Killer Content Award, and LinkedIn reported it was "our most successful piece of marketing content of all time".
We are delighted to share both of these eBooks with you, so that you can go out and disrupt your marketplace as well. Or, our team can disrupt it for you. Reach out to me here for your own content disruption.
More on the topic of storytelling:
Storytelling has always been a fundamental component of content marketing. One might argue that it’s the fundamental component. Nothing draws someone in, compels them to keep reading, and leaves a lasting impact quite like a good story. It’s just science.
It’s not about simply calling ourselves storytellers, or rearranging the same old marketing content into narrative formats. Instead, it is about understanding how customers today think and consume, and how the evolving dynamics of social media, complex audience networks, and dwindling attention shares are raising the bar.
Jessica Higgins, JD MBA BB is a public speaker, strategist and award-winning author. She holds executive positions in companies in advisory service, emerging technologies, arts and culture. She is based in Miami Beach, FL and travels worldwide. firstname.lastname@example.org @jessquired or @jessicahigginsdotco