Building for a World After Social Media
Yesterday at Apple’s Worldwide Developers Conference, the company revealed its new community-centric approach for developing its operating system and ecosystem of applications. This is very inspiring news.
The user experience approach employed until now involves designing every feature with the customer front-of-mind. This new community-centric approach diverges, designing how you experience your devices with your entire social network front-of-mind, versus you as an individual.
I believe this will completely shift how we experience technology today. More importantly, this deployment could dramatically fade third-party social media platforms into a passing trend.
Today humans use their devices to do a number of different things, with one of those things being networking and conversing on social media. Very soon, networking functionality will be built into everything you do inside of your smart devices. A light impact example of this could involve tagging a friend from your contacts, just like you do today, on any app you happen to be using. A larger impact example is automatically pinging nearby friends to meet up for a lunch. The days of back and forth decisioning over where and when to eat food could soon be over, and I can not be more excited.
Your phone today assumes that Contacts is one application that exists separately from others. This will not remain to be the case. Soon, your community will be built into everything you do within your devices.
Does that sound a bit frightening? I feel the opposite.
The new world order of community-first being built by Apple certainly feels like a safer one, albeit possibly less connected to strangers, which I do not necessarily believe is a bad thing. Today, anyone with an internet connection can access me fairly easily via a social network. Humans today are very exposed. Intimacy is a word often lost by social networking platforms. Maybe its just biased hope, but this could actually bring back the intimacy and privacy of real-world connection, as well. It is also exciting to think that Facebook and Instagram could be passing fads, and to have been the generation to experience all of their opportunities and ugliness. Don’t you agree?
In unrelated news, we recently finalized the build of our Research and Innovation Institute. What began as a manifestation has now grown its roots, and we are certainly proud of it. You can see more of our work at researchinnovation.co.
Jessica Higgins is a highly credentialed and experienced business growth consultant. She gets involved in unique opportunities at the crossroads of finance, technology, and marketing to create innovative growth. She holds investment and advisory positions in a portfolio of companies and is a published author who writes about her business and personal passions. Her first book, The 10 Essential Business Communications Skills, released at #1 on Amazon New Releases for Communication and Behavior Skills. She has given keynote speeches on topics ranging from culture to emergent technologies and has consulted with seven of the Fortune 100 companies. She now lives in Charleston, SC.
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