Publication: My Thoughts on Employment Brand
The full article of 26+ Experts On Employment Brand is published HERE.
My excerpt is listed below:
Employer Branding is your future PR Fiasco, when your promise doesn’t match the reality inside your business.
It only takes one interested and upset employee.
It is for this reason I recommend that you carefully consider your internal culture first before you even begin to think about your Employer Brand.
When the employment experience is a good one, the Employer Brand may even take care of itself.
What Employer Branding can be, is your most powerful marketing tool ever constructed.
-Jessica Higgins is Chief Operating Officer of Gapingvoid Culture Design Group.