The marketplace for new ideas is never fully tapped. It is the execution around them, the funding through them, and the marketing of them that so few people manage to correctly navigate. What gets missed over is the power of Research & Innovation. Great examples:
Sir Humphry Davy invented the lightbulb in 1802. But it was Thomas Edison who figured out how to bring it to market.
Consulting firm, McKinsey, advised global giant, AT&T, that cellphones would only ever be a niche market.
Nearly everyone in finance believed collateralized mortgages were too good to fail. Few traders made it through what happened next.
*One of the rare few who predicted the market failure and positioned out of it in time was Solomon Berkoff, who now manages one of my funds, for obvious reasons.
We have been quietly incubating the right team of experts who can accurately execute upon our theories of research and innovation. I am so excited to announce the team and company soon, but for now, these are just a few ideas to get you thinking a bit differently about how you create.
All the best, and have a great week. - Jess
Jessica Higgins is a highly credentialed and experienced business growth consultant and serial entrepreneur. She gets involved in unique opportunities at the crossroads of finance, technology, and marketing to create and execute innovative, and often disruptive, business growth. She holds investment and advisory positions in a portfolio of companies and is best known for her work in marketing at www.digital-unicorns.com. Her first book, The 10 Essential Business Communications Skills, released at #1 on Amazon New Releases for Communication and Behavior Skills. She lives in Miami, FL, San Diego, CA and Charleston, SC.
For business inquiries her publicist can be reached at PR@curateadvise.com.