How One Behavioral Scientist Killed Economics
I'm sure you've seen the controversy over a disruptive behavioral science guy taking the Nobel Prize in Economics.
It took a disruptive behavioral science guy to make a fuss about human decision-making for over 20 years to make economists realize that we humans don't base our decisions on logic.
For example, economic models posit that if you have information available to you, you will do your research before making your decision.
Many economists still work from this framework today. The definition of irrational behavior.
Widespread obesity, financial irresponsibility, unhealthy behaviors: these are among the areas that Thaler improved through behavioral-based economic mapping.
Thaler campaigned for a more holistic and realistic understanding of human nature. The road was not easy, and even now is rife with contention.
People enjoy their models. They even get stuck in them.
How much more can we do if we step outside them and look at the real world as it really is?
If you are working in economics (or really, any field), without understanding the behavioral side, you might want to be reconsidering your place in the world right about now.