New Client: The Real Real
As a first generation millennial, I got to be amongst those early web adopters who benefited from instant access to an open market. Online.
I started working online when I was 14 building websites. Thanks largely to my father’s fascination with web, but more so as an outlet to unleash my creative business drive. Soon, I was buying and selling all over eBay arbitraging with marketing concepts. It was an early web thing, but there are some serious online marketing pros still at it today. And in fashion, they are ALL women.
Online retail and resale platforms opened up innovations for more entrepreneurs than you could imagine. For me it wasn’t about the “entrepreneurship” sexified concepts like we know today. Online was a way for any one of us to instantly enter the working world.
There were more entrepreneurs created by eBay in my generation than any other platform on web. And now with Alibaba creating a (nearly) open international marketplace, just imagine what this does for each of us.
I am beyond grateful for the platforms like eBay, and later Amazon, then Alibaba and so many others.
Online resale platforms taught me customer demand, marketing, supply chain, customer service and how to actually manage a business end to end. Online taught me everything. Graduate business school taught me almost nothing.
Use this information however you like.
Oh, and look at Singularity University if you want a skills-based digital education.
The point being, when you have something available to you, and you can’t help but get creative, well, you’re an entrepreneur at that moment.
This is, in part, why I am so grateful for the work that I have gotten to do with eBay, and now my latest client, The Real Real.
I think all of us tech nerds hold a special place in our hearts for the platforms that were given to us. Had we been born at any other time, what would we be?
Being in the right moment at the right time is the most important factor to our success. And with every year that passes I believe this more and more.
Thank you, The Real Real, for trusting our team to take you to even greater places.
Off we go.
Jessica Higgins is Chief Operating Officer of Gapingvoid Culture Design Group, a team of inspired individuals based in Miami, Florida, with clients worldwide, including Microsoft, Zappos, Roche, Pfizer, L'Oreal and many others. She and her team deliberately design end-to-end culture solutions that help people connect emotionally to their organization's most important outcomes. She works in healthcare, Pharma, finance, higher education, governments and Fortune 500 corporations. She is a public speaker, strategist and published author in the future of healthcare. She holds a Juris Doctor in Law, A Masters in Business Management, and a Black Belt in Lean Six Sigma with specialty in Design for Six Sigma.